DUTCH BROS
Website Redesign
Overview
The goal of this project was to improve Dutch Bros' user experience and user interface. Adobe photoshop was used to create the final site comps.
View Final Site CompsFindings that were discovered:
- The design of the shopping page makes it difficult for users to navigate back to the main website pages
- The website does not offer a search option/search bar to directly and easily navigate specific terms/items
- Important links, such as the “rewards” are in the footers of the site’s pages
- The layout of the “Full Menu” page is inconsistent and does not offer filters
Recommendations for improvement:
- Implement the use of filters so users can refine their search results and find or exclude ingredients in a quick and easy manner
- Move the “Rewards” link to the main navigation so it is more accessible
Final Designs
The first step was to perform user research. Ten people were interviwed and two personas were created based on the target audience and their preferences regarding drinks. The second step was to perform a heuristic evaluation
![Dutch Bros Homepage Mockup](images/db/db-home-sc.jpg)
![Dutch Bros Homepage](images/db/db-home.png)
The first step was to perform user research. Ten people were interviwed and two personas were created based on the target audience and their preferences regarding drinks. The second step was to perform a heuristic evaluation
![Dutch Bros Menu Page Mockup](images/db/db-menu-sc.jpg)
![Dutch Bros Menu Page](images/db/db-menu.png)
The first step was to perform user research. Ten people were interviwed and two personas were created based on the target audience and their preferences regarding drinks. The second step was to perform a heuristic evaluation
![Dutch Bros Drink Page Mockup](images/db/db-drink-sc.jpg)
![Dutch Bros Drink Page](images/db/db-drink.png)
The first step was to perform user research. Ten people were interviwed and two personas were created based on the target audience and their preferences regarding drinks. The second step was to perform a heuristic evaluation
![Dutch Bros Shop Page Mockup](images/db/db-shop-sc.jpg)
![Dutch Bros Shop Page](images/db/db-shop.png)